Digital content marketing is a form of online marketing that utilizes digital channels to promote products and services. It is the equivalent of word-of-mouth advertising with a wider reach.
Digital content marketing can also be referred to as inbound marketing, which draws prospects through the web with specific types of content and information relevant to their needs and interests.
The most common form of digital content marketing is blogging. Blogs are the cornerstone of most content marketing campaigns because they allow for the gamut of marketing techniques to be applied to them, such as social media bookmarking, search engine optimization (SEO), and pay-per-click advertising (PPC).
Content marketing goals may include driving traffic to a company website or generating leads. Bloggers are often contracted by brands who wish to promote their products or services through affiliate marketing.
The bloggers promote the brand’s products on their own blogs and social media channels using company-supplied creative material such as text links, photos, videos, etc. in exchange for an agreed-upon commission on any sales the bloggers generate for the brand.
The popularity of blogging has led to the growth of blogging networks with thousands of independent bloggers under one network with increased reach and influence.
Popular examples include:
Social media marketing is about discussing products or services you like with friends, followers, or people who share your interests. It’s about hanging out with like-minded people and sharing information about stuff that matters to you.
Unlike digital content marketing which promotes traditional products and services, social media marketing promotes community-building events, personal brands, and agendas rather than commercial messages, products, or services. The goal is to promote a sense of belonging and community, which in turn creates a stronger brand.
In today’s social media-filled society, people are more aware of their online reputation. It is very important to be very careful with what you share as there are thousands if not millions of people out there who can easily damage your reputation.
In the modern social media world, building a strong reputation is more important than ever before. During your time on social media, you will come across others with strong personal brands who are building huge followings on their own.
You might not know these people or really care about them but they would beg to differ since they are doing quite well without YOU.
Social media is a great marketing tool when used strategically. It has the ability to spread messages in a very cost-effective way since social media is a global arena. Social media offers an avenue to reach people who are up for change and who are already using your product or service.
It can be extremely difficult to differentiate yourself through traditional forms of advertising because it’s nearly impossible to reach every person who has internet access, especially when you’re competing with other brands that share similar messages or keywords.
This makes social media marketing very effective at reaching out to people who are already interested in what your brand stands for and what you do, without spending too much money.
The methods used in social media marketing are much different than those used in digital content marketing because social media creates interaction between the brand and the consumer whereas digital content marketing is created to sell products directly to consumers.
The ability for consumers to communicate with businesses easily makes it much easier for them to voice their opinions about the brands they like or dislike. It’s easy for people to share the brands they like and those they don’t like with their friends, family, and colleagues through social media which gives companies more credibility.