If you’re looking to generate leads and more sales for your business on social media, it may seem like a daunting task. At the same time, you’ve likely heard of all the benefits that companies gain from having a presence on social media channels such as Facebook and Twitter. While these methods are incredibly valuable, they do not guarantee success in generating leads and sales through social media marketing — there is one overlooked key component:
The people who find your page, read what you post about your brand or product, then share it with others!
To have a successful social media lead generation program, you need to understand the relationships that exist in the minds of the consumers who are visiting your page. In our consumer-centric world, we’re all more likely to believe online reviews than we are ads. Therefore, in order to have a successful social media lead generation program, you need to understand the relationships that exist in the minds of the consumers who are visiting your page… and you need to create them!
The more connections between your brand and consumers, the better. Any time someone is connected with a brand they are more likely to take action. And that action can be direct (buying a product) or indirect (recommending it to a friend).
When establishing a social media program, the first step is to find your channel. You want to make sure that your audience is already on the channel you’ll use. And you want to find out where they’re hanging out online. Youth Marketing Hub did a survey of more than 5,000 teens and found that YouTube and Facebook were their top two social channels of choice for connecting with brands. So if you’re looking to generate leads for a youth-focused business, this will be one of your best starting points.
You should also look at some data specific to the demographics you are looking to target via social media marketing:
In addition to knowing where your potential leads are, look at how they interact on different channels. You can use tools like Social Mention ( www.socialmention.com ) to find what people are referring to your brand or product when poking around on social media.
This is a great starting point, but you don’t have to stop here! You need to begin creating relationships with your customers, and engaging in conversations with them on social media about your brand or product. This can be done in several ways:
You might be wondering if you even need a paid strategy for social media marketing at this point. While you can absolutely have a successful strategy without spending any money, this is an area where I recommend you try to get other people talking about your brand. If you’re looking to send traffic to a landing page or another site, paid promotions might be the better option for you.
When it comes to lead generation on social media, at the end of the day what matters is results. You need to move people through your funnel from seeing and engaging with your content all the way through making a purchase. To do this, you need to both generate leads and track your conversions.
To help you get started with these tools, I’ve assembled a list of free lead generation tools that can help you generate leads on social media. For a more in-depth breakdown of each tool and examples of how they might be used to get results, check out the resources section at the end of the article.
If you’re looking for an inside look at my strategy for generating leads on social media, check out this article: I’m generating more than I ever have before using Facebook Lead Generation.
Tools like Google Analytics are very helpful to track conversions from social channels and ultimately move people through your funnel. You’ll want to have a conversion tracking code on your website and wherever you’re driving traffic.
Monitoring is a very important part of your social media lead generation strategy. You need to keep an eye on what is being said about your brand across the web and make sure people aren’t saying anything negative (or positive) that you should be addressing (or amplifying). This can be done through listening tools such as Hootsuite or TweetDeck. These tools allow you to track mentions of your brand and respond to them if needed.
We hope you’re as excited about this as we are.. because it is a great way for you to get more leads. There’s more than just running ads and getting leads, don’t forget that. There are also building your brand, company awareness, networking and forming connections with other individuals and companies. Social media certainly has its place in that…