The most important part of the sales funnel is leading right into it. You need to know what your ideal customer looks like before you can create a compelling offer for them. Most businesses wish they could find the perfect lead, but the reality is this rarely happens; in fact, it’s rare you’ll be able to get any leads at all.
So how do you make sure that your website or app attracts visitors who are interested in purchasing? It’s simple: invest time and effort into becoming what potential customers are looking for! If they’re searching, chances are they’re looking for the same thing that your product offers (or something similar).
For example, let’s say you run an e-commerce store with handmade items. Your potential customers are looking for a specific type of product, and if it doesn’t exist on your website, they’ll buy from a competitor. Think about it – how many times have you been searching for a product to buy, and instead of making a purchase at the first site that shows up in your search results, you keep looking?
If you’re not offering what people are looking for, they’ll keep searching until they find exactly what they need from another business. Your job is to make sure you’re doing everything possible to maximize the number of visitors who will ultimately convert into paid customers. While it’s a lot easier said than done, if you can find a way to maximize traffic and store visits, you have a much better chance of converting them into customers.
There are many ways to attract new visitors to your store or app, but ultimately, they’re all based on the same principles. If you often see the same people visiting your website or app, chances are they’re looking for whatever it is that you have to offer. Here are two ways that I personally use to attract new visitors from different channels:
Research & Optimize Your Offer
One of the most important aspects in building a lead generation process is search marketing. There’s no way of building any sort of relationships with new customers unless your website ranks on the first page for your primary keywords. If you can’t do this, you’re going to have a really hard time converting new visitors into customers.
After all, “no one clicks on the first page of Google”. They click on the top 3.
Before you start searching for keywords to optimize for, here are a few important things that you need to look at:
Primary keywords – These are some terms that describe what your business offers as a whole. For example, if I ran an e-commerce store that sold hand-made jewelry made from recycled materials, my primary keywords would be: handmade rings recycled jewelry.
Other examples of primary keywords could include: handmade gifts, gift baskets, or gift suggestions. Secondary keywords – These are some terms that describe specific elements of your business.
For example, if I ran an e-commerce store that sold handmade jewellery made from recycled materials, my secondary keywords could be: recycled jewellery, owl necklace
Success Metrics – These are metrics like traffic statistics and bounce rate that give you an idea of how well your website is ranking for your primary keywords. If you’re not familiar with what metrics to use in your PPC campaigns (or which ones to use), here’s a list to get started with.
Paid Search Tools – Using the right paid search tools will inform you about what new people are looking for on Google, and how often they’re searching for it. Depending on the size of your marketing budget, you can use free tools like Google Adwords or Bing Ads, or paid tools like Optmyzr or Wordstream .
Once you have all of this information, ideally, you’ll want to create a spreadsheet that keeps track of all your very important variables. I recommend that you include columns with each of the different aspects mentioned above, as well as columns where keep track of your volume per month.
While it’s important to track your success metrics, I also feel that it’s equally important to track the amount of time that you spend working on finding leads for your business. If you can’t find leads consistently enough, you’re not going to be able to build a big enough email list.