Ever since Google’s search engine ranking algorithm was updated to include content quality, companies are scrambling to create content that stands out from the crowd. One way of doing this is by making your content exciting.
This post outlines five ways in which you can make your content more exciting:
1) Be entertaining and funny
2) Aim for conversations, not controversy
3) Use infographics
4) Offer contests or prizes to drive engagement with your audience
5) Add in social proof of what the most popular content looks like.
1. Be entertaining and funny
The key to making an article interesting is to make it entertaining and funny.
If people don’t find your blog post or blog page entertaining, then they’ll stop reading it after the first few paragraphs no matter how useful it is for them (and you won’t have many visitors).
Bill Gates said, “Failing to plan is planning to fail” and the same thing is true for blogging. You should spend time planning what you’re going to post and how you’re going to say it, or else the article won’t come outright.
If you want to plan your content effectively, check this blog by clicking here.
2. Aim for conversations, not controversy
The secret behind why most people don’t like to comment on blogs is because they don’t want to ‘rock the boat’. They either want to avoid confrontation or they just don’t want to stick their neck out.
However, you have to keep in mind that you need comments on your blog page for SEO purposes. It’s a great way to get people talking and is definitely worth the effort.
To get people commenting on your blog posts, you’re going to have to try to make them feel safe.
Try not to use offensive words, and if you have a controversial topic, tell people they can comment anonymously if they want.
Always be open-minded when others are commenting on your blog post. In fact, sometimes it’s good to be a little bit controversial; sometimes it gets people talking and drives traffic back to you (but be careful).
3. Use infographics to grab attention
Who doesn’t want to be entertained when they read an article?
Use infographics. Infographics are easy to remember and easier to understand when compared with text, which makes them perfect for sharing on social media platforms.
They also present your content visually, which will engage your audience and help you build brand recognition.
4. Offer contests or prizes to drive engagement with your audience
Contests and prizes are a great way to gain exposure for your content and give something back to your audience.
Like, have people answer a simple question about something new they learned by following you on social media and then reward them with free items).
This will incentivize followers to read the article and share it with their friends.
5. Add in social proof of what the most popular content looks like
The more content you share on your social media pages, the higher your chances of gaining followers. But how can you be sure that a lot of people are seeing your content?
One way to gauge success is to look at the site’s analytics.
Social media analytics provides an easy-to-read snapshot of a website’s traffic, and it’s designed for everyone from small websites to large organizations.
Social proof will help boost your confidence in sharing valuable information with this audience, and they can offer helpful insights into what topics are trending right now.
For example, provide Twitter statistics and Facebook statistics to prove that your content is being read by a lot of people.
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