Social media is the perfect place to get content for your blog posts. Whether you’re looking for an interesting fact about America’s restaurant industry, pictures of dogs with costumes, or some good news stories of people overcoming all odds, it’s likely that you’ll find what you’re looking for on Instagram or Facebook.
The trick is finding the right social media channels to use. There are so many out there… Pinterest, Snapchat, LinkedIn, LinkedIn Pulse… But don’t worry! We have a guide on how to pick which ones are right for you.
But first, if you’re looking to use social channels to get media for your blog posts, you should know that there are two main types of social media accounts: personal and business.
You will want to use a combination of accounts from both categories for maximum content success. Here’s how each type of profile works.
Personal accounts include your Twitter, Facebook, Instagram, and all other channels where you interact with friends and family. These profiles will always show your real name, so it’s important that they are kept updated with your latest news and achievements!
You can use this content yourself on your blog or in any other marketing efforts related to your business.
Business accounts are more professional and public-facing. LinkedIn, for instance, is a site where users share their work experience and post articles they’ve written. You may also want to use Twitter, Facebook, and other channels that show your business as well as your personality.
To get the best of both worlds, consider creating a single profile that combines both. Creating a profile with your professional name (which can be the same as your personal name) makes it easy for people to find you on social media networks. This makes it easier for them to comment on your posts, share content from your website, or subscribe to your blog.
Creating a second profile with your business name (assuming you have one) will make it easier for people to find you and for them to share your posts. Both profiles can be updated together, so don’t worry about duplicates!
You’ll still want to create separate personal and business accounts, however. Even though they’re more professional-looking on social media sites, the truth is that people know when they’re looking at someone’s personal account versus their professional one.
How do you find social media content to post?
If you’re looking for social media content, finding the right accounts to follow is the first step. It’s best to choose accounts that are related to your industry.
For instance, if you run a small business in handcrafted jewellery, consider following popular craft bloggers instead of other local businesspeople.
They’ll more likely share pictures of projects they’re working on or pictures of their favourite pieces. You can also search for hashtags related to your industry and find photos that way.
To help you get started finding the right accounts, here are some things that could inspire posts for your blog or website:
– Interesting facts about a specific topic (i.e., facts about cats).
– Pictures of cute animals.
– Unique facts about the world, like how many people live in the United States or where the three highest mountains are located.
– New products that you might want to outfit your business with.
– News stories about local community members and organizations.
Tweets are more informal than posts on Facebook or Instagram, but that doesn’t mean that they’re less important!
Use Twitter as your public forum for interacting with your followers and for offering unique content for your blog post ideas.
Twitter posts include a link to a separate webpage on the company’s site, so make sure you have one before starting to tweet!
The trick is finding the right accounts to follow. You will want to choose accounts that are related to your industry.
If you run a small business in handcrafted jewellery, you’re going to want to find popular craft bloggers and discuss their work first.
It’s not uncommon to see posts about their latest projects, pictures of their favourite pieces, and information about the design process at their companies.
Another good tactic is using hashtags associated with your brand or industry. Search on Twitter for the hashtags relevant to your shop, then check each person’s profile page when they’re using hashtags within the first few tweets they make.
You might spot a person who doesn’t use hashtags but has a bunch of followers… Reach out to them and see if they’re willing to start using the hashtag in their posts.