We’ve talked about the many benefits of consistently creating content before, and we’ve also given you some tips on how to start your own blog. But we wanted to provide a few more helpful hints for creating content on a regular basis.
One of the most common issues with blogging is how quickly content becomes irrelevant or outdated, which is where editorial calendars come in handy. An editorial calendar helps you ensure that you’re publishing new blog posts at appropriate times so that your readers are always seeing the latest and greatest updates from your business or brand.
An editorial calendar also helps you to create the content that you really want to publish. As much as you may be struggling to come up with ideas, trying to put together a blog post week after week can get pretty daunting.
Using an editorial calendar helps everything stay organized and on schedule so you can focus your energies on creating the best content possible.
Before creating content regularly you need to develop your skills which can help you to go ahead and build your passion.
How do you set up an editorial calendar for your blog?
Here are some tips that are given by experts:
- First of all, make sure that you’re using an appropriate calendar service or application. There are many great free options or you can choose to rent an editorial calendar from a service like Buzzstream that gives you unlimited access to all of their tools.
- When it comes to scheduling blog posts, start with the week you have available. For example, if your weekly schedule starts at 8am on Monday through Friday, start your posts on the first two days of the week so that they land in your readers’ inboxes at work and during their commute home. Try to stay within a 15-minute window each time and make sure that each blog post is spaced evenly throughout the week.
- If you’re feeling overwhelmed by the idea of blog post scheduling, start small. Simply try to schedule your posts a month in advance and work your way up from there. Remember that the goal is to have a consistent flow of content each week that is always relevant to your target audience.
- Just as with any content creation, don’t forget to make some room for inspiration. If you’re struggling with ideas, get out into the world and do some research so that you can come back with fresh content ideas and inspiration for your readers!
Editorial calendars are super important when it comes to content marketing. So if you’re not creating content regularly for your blog, you may want to make one of these calendars a thing.
Some things to keep in mind:
What time of day do your audience members typically visit your site? Where are they coming from? What timezone are they in? Is there any special event happening on a particular date that you should mention in the calendar entry?
Do you have ideas for specific ideas for different types of post (e.g., how-to posts, updates on recent events applicable to your niche, etc.) or topics that will be relevant and popular during certain months or seasons (e.g. Mother’s Day, Father’s Day, Holidays, Labor Day)? If so, this is a great time to help your audience members out by including those in your content calendar.
Once you have that on your mind, the next step is to actually create the calendar. You can do this on Excel like I did or Google Docs (here and here). You can use different colors to make it easier to differentiate between different months.
You can even add pretty pictures from somewhere like Wordswag or Pixabay. Or just print-out the current month and attach it somehow (to any surface with a sticky note). Is it really that important for your audience members to see an accurate and up-to-date calendar entry? I think it’s better than screwing up by letting a deadline pass and then not having anything new to say.
Finally, make sure to have a backup plan in case you don’t have access to your computer or lose the calendar on some sort of external device such as your phone. Or if you’re creative, maybe you could create a card or a picture frame or whatever that would be helpful when needed. Just don’t forget about it!
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