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If you’re in the business of sales, you’ll know all too well that people are not going to come to you. Instead, it is your job to find them and convince them that your product or service is worth their time and money. I’ve put together this blog post with some tried-and-true lead generation tactics for a better shot at success.
“Lead generation is a tough business for lots of companies. When you need to pull in new clients and generate new leads, there are a few key things that you can do to improve your chances of success.”
Before going to first part you must know how marketing works and understanding essentials of marketing.
The first part of this post is a list of proven tactics for lead generation. We all know they work, but here are some examples from various research studies:
These are 5 Lead Generation Tactics:
1. Free Advertising (such as blogging):
If you have an existing blog, let’s say about golf, then why not start publishing there today? If you don’t have one, make one! You will be able to express your thoughts and create value for others. You will also reach an audience who would be interested in what you have to say.
“Word of mouth is crucial for small businesses and if you can get that, then you have a great advantage.”
2. Social Media:
You can also use social networking sites to generate leads. Send out a tweet on Twitter or start a Facebook page for your business. It can be the practical form of lead generation because social media sites have an online audience built up over time. Companies can then use this to their advantage by creating online material which generates interest and leads them to new business prospects.
“When you are in the process of lead generation, secure as much interest as possible from potential clients”.
3. Speaking at Conventions:
Another way to generate leads is to speak at trade shows and conferences. These events are an excellent way for small businesses to get the word out about their services. However, they can be pretty expensive for small businesses that are just starting. They are also concentrated in large cities, which can make it difficult for local companies.
If you have a smaller budget, there are ways to get around this, though. You can host your meet up in your city or even speak at an event before it starts within the industry to get people interested. and products. Many of these events also offer free advertising for your company.
If you have compelling proof that what you are selling is something people want, they will tell others to see it and ask questions.
“If you can speak at a conference and get some free media attention, then you are already ahead of the game”.
4. Direct Mail:
Direct mail campaigns, in particular, have turned out to be very effective in generating leads. A study performed by the Direct Marketing Association showed that direct mail campaigns had the best return on investment of any other marketing tactic.
“Direct mail is still a very viable way to generate leads and customers.”
A few other things to think about when trying to generate leads:
Use a catalogue or online form. Make it easy for people to submit their names and information so that you can follow up with them later. Do not worry if they do not respond initially; a close rate of 10% is still high! Also, make sure you have a way for contact and follow up; don’t send out a one-time e-newsletter and never talk to them again. You need to maintain customer relationships if you ever want repeat business.
5. Special offers:
When people complete a form, they will often fill it out to get a special request or discount (such as an e-book) if they are interested in your industry. Offer something for free and then use it to generate leads.
Reach out via e-mail.
Creating an e-mail list is the best way to stay in contact with your leads. Think of it this way: If you were first handed a business card, what would you do with the information on the back? You’d put the number or address into your cell phone so that you could keep in touch with them.
Create an e-mail form and ask for their information if possible. When they are requesting something, make sure you do not offer them something for free. This is a great way to get them to become repeat clients.
Use a referral program. This is an absolute must if this is your chosen method of lead generation.
Give out awards or gift cards depending on when people submit their information and the amount of business they bring into your company. Of course, you have to make sure that the gift cards come from a reputable company; otherwise, people will think they are being scammed.
This is some part to know about the lead generation, remaining are 10 amazing things you should know about lead generation.