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5 Amazing Snapchat Marketing Tactics That Will Get You Results in Different Industries

snapchat-marketing

Snapchat Marketing     

Everyone knows that the internet is evolving, but not everyone understands what is Snapchat’s marketing strategy. On the online side of things, one of the hottest trends is using Snapchat. It’s a mobile application that allows you to take pictures and videos up to 10 seconds long and send them to your friends in a private alert/story format.

There are many ways people use this new tool for branding or some sort of content marketing campaign. One great way to use it effectively is by including an offer or coupon in your post on Snapchat which will be available for 24 hours before disappearing forever.

The Snapchat story on your post will help draw in a larger audience because it will automatically be seen by all of your followers who use the app. If you want to get creative, you could even send a coupon or message directly to your followers that requests they save it to their newsfeed. This is a great way to capture the attention of your fans when they aren’t using the app because it will appear in their newsfeed.

One huge advantage Snapchat has over Facebook, Twitter, or Instagram is that people have to actively choose to follow you and view your content. This means you’re only sending posts to people who are likely interested in your business or service. It is even better than email marketing because it’s more personal and temporary. It totally eliminates the chances of your Snapchat story being seen by someone who isn’t interested in your business, making it very targeted.

All of the major social media networks are starting to integrate this functionality with their platforms. For example, Facebook announced recently that they will now let you send snaps to friends using stories. Even more exciting is that they will also allow you to post pictures and videos to your feed directly from inside the app.

If you’re still not convinced about how fascinating this format can be and how it can help your business, keep reading for some great examples.

CHANEL

Chanel was one of the first brands in Canada to use Snapchat marketing . They created a story about their collections and products for one day specifically for fans in Montreal who opened the store around lunchtime on a Friday. The brand also created a dedicated Snapchat account.

It was very successful. They were able to send more than 150,000 snaps during their campaign on the day they created their story, which doubled the average daily subscribers of their Snapchat account. The average period of retention was five minutes compared to 5.5 minutes on average for their Facebook page and 0.8 minutes on Instagram. Of course, they also gained many new followers from Snapchat since it’s a temporary channel, but the results from each channel are still comparable or better when you’re able to get great engagement from your existing audience as well.

It was a huge success, and they no longer have to send out as many targeted emails to their fan base. They can just post on Snapchat instead, where users will be targeted more due to their active participation.

COSMETICS BY COCO RAE

This brand uses Snapchat marketing by sending content directly to its followers on Snapchat with a personal tone. They create custom filters and short videos which show their followers what they’re up to during the day, encouraging them to use the product. The best part is that everything disappears in 24 hours. In addition to that, they send their followers links to the filter on their website where they are able to purchase the item.

It’s a very effective way of reaching out to their fans without having to spend time on email marketing or other conversion methods. It’s easy and fun, which makes it ideal for sending it in between posts on other social media channels such as Facebook and Instagram. This is a great strategy for those who want to keep costs down but still be able to generate great results from social media marketing campaigns.

AMERICAN BEAUTY SALON

This style of beauty salon has been around for over 20 years and has grown tremendously because of its unique concepts and unique customer experience.

People love their workspace and reviews on Yelp, but this salon has a terrific story for Snapchat. They created a story about the talents of their stylists and what they could do for a day’s worth of fun in one video. They even create a new Snapchat filter for each day and allow users to play with it, proving that they understand what makes their followers happy.

This is exactly how you want your brand to be represented. It shows that you have put in the time and effort to create something truly amazing while continuing to provide value or entertainment to your fans.

On a smaller scale, this salon uses Snapchat to share updates with the community. They have a dedicated Snapchat account that posts new opening times, special offers, and if they have any upcoming events. It can be used in conjunction with social media management tools such as Hootsuite or Buffer in order to monitor your followers’ activity and plan accordingly. This can help you get a better understanding of exactly what’s happening on your account and what needs to be changed.

ASTONISHING CATS AND DOGS

This is a brand that sells merchandise for cats and dogs. Their Snapchat story features adorable animals, which always leads to engagement from fans. They’ll put an item of merchandise in their Snapchat story and send out a video with information about it. For example, they might share the product they have on sale, if they have any new items or if they are looking for models to help them promote their brand.

TOTAL HOSPITALITY

This Toronto-based company runs 10 unique hotels and resorts that cater to many different types of clientele. They create a short video of one of their locations each day and share it with their followers. The videos feature the amenities, food, and atmosphere of the hotel, which is likely to attract more people who are searching for the same type of experience. They also include photos from events at each hotel on Snapchat as well as fun facts about each location in their stories.